It’s not enough to simply represent a good cause. If your own timetable doesn’t make a midday, mid-week posting time realistic (especially if you’re in a different time zone), split the difference by avoiding early morning or late night posts, which have the least amount of social engagement for the industry. (This is probably not surprising, since a midweek “pick me up” post involving a special trip or weekend paddleboard rental can really help office workers make it through the rest of the day!)Īs with most other types of industries, Sundays offer the least successful social engagement opportunities on Instagram for the recreation industry. is best, with Wednesday and Thursday posts seeming to perform most successfully. That’s true whether you’re operating a resort halfway around the world from your target customers, own a local eatery, or manage a water park.įor the recreation industry, around 2 p.m. The hospitality and recreation businesses are often operating on a slim profit margin, which means that every post counts.
If you’re running the social media for a business - or are catering to consumers of specific industries - one size does not fit all when it comes to when to post on Instagram. In fact, the least-successful day to post when it comes to social engagement are Sundays, virtually across the board. In other words, while your ideal customer might be dreaming of visiting your area over the weekend, she won’t actually be in hotel-booking mode on a lazy Sunday. actually interacting with brands, business services, non-profits, and so forth.
Although one might think that weekends are a no-brainer for people to be hitting social media, there’s a difference between idly surfing the ‘gram, vs.
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